In our latest national survey, we asked Americans to compare their Commander-in-Chief to four other Western leaders.
While the rise of right-wing populism is undeniably on the rise, what we began to wonder is: outside of the end results, are there patterns between the voters in the recent national elections in the U.K., U.S., France, and Germany?
An update on earlier research revealing just how many Americans are changing their consumer behavior for political reasons.
The last five months have felt a little busier than usual for most people, so we took a look at how Americans feelings about the state of the economy have changed over the last eight months.
Using our PAAR Model results, we will try to gain a sense of why the election ended as it did.
American companies are now dealing with changes based solely on a new political landscape, and non-profits are not immune from these changes.
Have people really changed their buying or giving habits since the election?
From our Winter 2017 Omnibus results.
The results of our PAAR model for the 2016 Senate Races show that the election map was not nearly as promising for Democrats as they had previously hoped.
Our Trendency data shines a light on key moments in this year's election cycle and how they impacted and ultimately determined the outcome of the election.
The second installment of our analysis into this year's election results.
Before we put all the blame on our elected officials, let’s always remember - we are very difficult to represent within the two-party framework.
Did Ross Perot help elect Bill Clinton in 1992? Our read on the data: yes, yes, and yes again.
Take a look at our model for the House of Representatives for the 2016 election.
With the 2016 presidential and congressional elections dominating the headlines, it can be hard to remember that Barack Obama is still the President and that Congress still has work to do. TPP is an objective President Obama has been pushing for; but will it stick?
Our latest national poll takes a look at sentiments surrounding one of the most important issues currently gripping the nation - gun control.
The prosecution recommended a six-year sentence, but Brock Turner, the star swimmer at Stanford University got just six months. The recent national discourse around this case seems to show we have come a long way in terms of openly recognizing and addressing the problem of campus sexual assault. But it’s cases like Turner’s that remind us just how much more needs be done.
There has been a lot of talk about the large number of voters in the Republican primaries, and Donald Trump is taking the credit for turning out new voters. But are these actually new voters?
Diageo, the world’s largest producer of spirits and a major player in beer and wine, continues to showcase its ability to not just target and establish strong positions in new markets but to invest in ways that allow it to dominate them. Guinness Nigeria’s Orijin brand is a prime example.
Over the years, Diageo seeded Nigeria and Africa, more broadly, with many of their well-known global brands. But, true to what they have done in other markets and categories, Diageo also knew that, to win, they needed to continue to invest in the market with an offering uniquely suited for this region of the world – one connected to the Nigerian identity and one that would create strong pull. Launched in 2013, Orijin represents a clear example of Diageo’s commitment to the region.
Considered a premium brand in Nigeria, Orijin is a bittersweet RTD beverage made with local herbs and fruits often found in West African herbal remedies, and, the sister product, Orijin Bitters, is a beverage with higher alcohol content. In that sense, Diageo has created a brand that plays on the culture and tradition of a major local market--one that evokes a sense of familiarity and comfort for its consumers. However, this brand comes in contemporary and premium packaging and, because it is backed by a multinational, it is free of the safety concerns that appear to plague local players producing similar beverages. As a result, Diageo is able to charge a price premium relative to other local herbal drinks. Providing consumers looking to trade-up with a comfortable and safe access-point to Diageo’s broader portfolio.
To read the rest of this white paper, please click here.