It will be interesting to see not only how the midterms turn out for all of us, but also to see how the Pocketbook Activists approach the voting booth and if they have a significant impact on the results.
The U.S. Senate currently stands at 51-49 in the Republicans' favor, and many are saying that increased attention to both voter turnout and the Trump Administration's policies will push the Senate back into Democrats' control. But will it be enough?
PART 2: We check in with some of the most active consumers in the nation, one year after we discovered the impact they can have on the US economy.
We check in with some of the most active consumers in the nation, one year after we discovered the impact they can have on the US economy.
Don't break out the champagne just yet.
While the rise of right-wing populism is undeniably on the rise, what we began to wonder is: outside of the end results, are there patterns between the voters in the recent national elections in the U.K., U.S., France, and Germany?
An update on earlier research revealing just how many Americans are changing their consumer behavior for political reasons.
The last five months have felt a little busier than usual for most people, so we took a look at how Americans feelings about the state of the economy have changed over the last eight months.
Using our PAAR Model results, we will try to gain a sense of why the election ended as it did.
American companies are now dealing with changes based solely on a new political landscape, and non-profits are not immune from these changes.
Have people really changed their buying or giving habits since the election?
From our Winter 2017 Omnibus results.
A look at candidates who spent their money wisely - and those who didn't.
The results of our PAAR model for the 2016 Senate Races show that the election map was not nearly as promising for Democrats as they had previously hoped.
Our Trendency data shines a light on key moments in this year's election cycle and how they impacted and ultimately determined the outcome of the election.
The second installment of our analysis into this year's election results.
We are only a few days past Election Day and with votes still being counted, it is going to take a while to get the full picture of what happened.