In the simplest terms, polling allows an organization to understand the mood of a given audience. However, good polling is far from simple. More >>

We also specialize in predictive modeling, a service that helps organizations and candidates across the country increase the accuracy of targeting specific cohorts in a city, local area, state, or region. More >>

When it comes to successful messaging, framing is everything. More >>

A successful brand is not only well known, but also understood.  More >>

Beginning in 2011, we developed our Targeting Optimization Model to help campaigns, state caucuses, and advocacy organizations determine where and how to allocate their resources. More >>

Although research is often used to assist organizations with internal decision making, research can also support a broader public strategy of raising the profile of an issue, persuading elected leaders to take a stand given their constituents’ views, or creating a perception of the public will through data.