Beginning in 2011, we developed our Target Optimization Model to help campaigns, state caucuses, and advocacy organizations determine where and how to allocate their resources. Our model strategically uses IVR polling (auto polls) for the sizable amount of data they can provide in a very cost effective manner.
Our Target Optimization Model focuses on deeply held views and beliefs that are much less volatile than measurements such as the horse race or favorabilities. This allows us to effectively determine likely results without needing to name candidates. To learn more about our use of the model during the 2011 recalls in Wisconsin click here, or for coverage of the Target Optimization Model’s use by the Democratic Party in Maine, click here.