PAAR: A New Look at Evaluating Campaigns

When it comes to political campaigns there has really only been one metric used to judge a successful campaign versus an unsuccessful one: whether a campaign wins or loses. While winning is clearly the desired outcome, myopically focusing on just winning an election eclipses whether or not a politician actually ran a good political campaign.  It tends to blind us from truly retroactively learning how a winning campaign could have run a better campaign and causes us to lose sight of any strides that an ultimately unsuccessful campaign may have made.

It is time for the political world to move away from viewing the world in terms of simplistic measurements like wins and losses, and start looking at more meaningful measures that depict a more nuanced view of what success actually means.

Read the full memo here.