A successful brand is not only well known, but also understood. While organizational awareness is certainly important, it is unlikely to translate into a meaningful relationship with the target audience if it is not accompanied by an understanding of an organization’s ultimate purpose or function.
At Lincoln Park Strategies, we work with our clients to gauge not just how many people can identify an organization by name, but what associations exist with their brand. We work to create a passionate connection between the consumer and the organization or product itself.
Through our various research approaches we help our clients understand not just the awareness of their brand but how to move people from being consumers to becoming brand loyalists.