Have people really changed their buying or giving habits since the election?
Looks like we're in for more mixed messages in our economic indicators moving forward.
From our Winter 2017 Omnibus results.
A look at candidates who spent their money wisely - and those who didn't.
The results of our PAAR model for the 2016 Senate Races show that the election map was not nearly as promising for Democrats as they had previously hoped.
Our Trendency data shines a light on key moments in this year's election cycle and how they impacted and ultimately determined the outcome of the election.
The second installment of our analysis into this year's election results.
We are only a few days past Election Day and with votes still being counted, it is going to take a while to get the full picture of what happened.
Before we put all the blame on our elected officials, let’s always remember - we are very difficult to represent within the two-party framework.
Did Ross Perot help elect Bill Clinton in 1992? Our read on the data: yes, yes, and yes again.
Take a look at our model for the House of Representatives for the 2016 election.
With the 2016 presidential and congressional elections dominating the headlines, it can be hard to remember that Barack Obama is still the President and that Congress still has work to do. TPP is an objective President Obama has been pushing for; but will it stick?
Our latest national poll takes a look at sentiments surrounding one of the most important issues currently gripping the nation - gun control.
The prosecution recommended a six-year sentence, but Brock Turner, the star swimmer at Stanford University got just six months. The recent national discourse around this case seems to show we have come a long way in terms of openly recognizing and addressing the problem of campus sexual assault. But it’s cases like Turner’s that remind us just how much more needs be done.
It’s been a common refrain virtually every election cycle: this is the year that a third party will make noise in the presidential election. Jill Stein of the Green Party is thought to be able to take away disaffected Bernie-or-Bust Democrats, but the most breathless coverage has been reserved for Gary Johnson of the Libertarian Party. Will 2016 be the year of the Independent candidate?
There has been a lot of talk about the large number of voters in the Republican primaries, and Donald Trump is taking the credit for turning out new voters. But are these actually new voters?
Now that Trump is moving on to the next phase of the election cycle, there has been concern among both Democrats and Republicans about what a Trump presidency would look like. Most pundits have become a little gun shy when it comes to Trump predictions, while some have even gone as far as to say that he exceeded expectations in the primaries and there is a good chance he could do it again in the general. Which got us thinking- does he actually have a shot?
Diageo, the world’s largest producer of spirits and a major player in beer and wine, continues to showcase its ability to not just target and establish strong positions in new markets but to invest in ways that allow it to dominate them. Guinness Nigeria’s Orijin brand is a prime example.
Over the years, Diageo seeded Nigeria and Africa, more broadly, with many of their well-known global brands. But, true to what they have done in other markets and categories, Diageo also knew that, to win, they needed to continue to invest in the market with an offering uniquely suited for this region of the world – one connected to the Nigerian identity and one that would create strong pull. Launched in 2013, Orijin represents a clear example of Diageo’s commitment to the region.
Considered a premium brand in Nigeria, Orijin is a bittersweet RTD beverage made with local herbs and fruits often found in West African herbal remedies, and, the sister product, Orijin Bitters, is a beverage with higher alcohol content. In that sense, Diageo has created a brand that plays on the culture and tradition of a major local market--one that evokes a sense of familiarity and comfort for its consumers. However, this brand comes in contemporary and premium packaging and, because it is backed by a multinational, it is free of the safety concerns that appear to plague local players producing similar beverages. As a result, Diageo is able to charge a price premium relative to other local herbal drinks. Providing consumers looking to trade-up with a comfortable and safe access-point to Diageo’s broader portfolio.
To read the rest of this white paper, please click here.
Typically, we don’t spend a lot of time worrying about what the Republican Party is doing. However, this year, the dynamics on the right side of the aisle are beyond interesting. We therefore decided to look at the potential outcomes of the primary and the possible ways the different factions of the Republican coalition could deal with Trump – both at the Convention as well as in November if he becomes the nominee.