Americans are Ready to Get Serious on Campus Sexual Assault

The prosecution recommended a six-year sentence, but Brock Turner, the star swimmer at Stanford University got just six months. The recent national discourse around this case seems to show we have come a long way in terms of openly recognizing and addressing the problem of campus sexual assault. But it’s cases like Turner’s that remind us just how much more needs be done. 

Third Parties: Always an Election Away

It’s been a common refrain virtually every election cycle: this is the year that a third party will make noise in the presidential election. Jill Stein of the Green Party is thought to be able to take away disaffected Bernie-or-Bust Democrats, but the most breathless coverage has been reserved for Gary Johnson of the Libertarian Party. Will 2016 be the year of the Independent candidate?

Trumped: How Likely is a Donald Trump Victory?

Now that Trump is moving on to the next phase of the election cycle, there has been concern among both Democrats and Republicans about what a Trump presidency would look like. Most pundits have become a little gun shy when it comes to Trump predictions, while some have even gone as far as to say that he exceeded expectations in the primaries and there is a good chance he could do it again in the general. Which got us thinking- does he actually have a shot?

CASE STUDY: Guinness Nigeria's Orijin Brand

Diageo, the world’s largest producer of spirits and a major player in beer and wine, continues to showcase its ability to not just target and establish strong positions in new markets but to invest in ways that allow it to dominate them.  Guinness Nigeria’s Orijin brand is a prime example.

Over the years, Diageo seeded Nigeria and Africa, more broadly, with many of their well-known global brands.  But, true to what they have done in other markets and categories, Diageo also knew that, to win, they needed to continue to invest in the market with an offering uniquely suited for this region of the world – one connected to the Nigerian identity and one that would create strong pull.  Launched in 2013, Orijin represents a clear example of Diageo’s commitment to the region.

Considered a premium brand in Nigeria, Orijin is a bittersweet RTD beverage made with local herbs and fruits often found in West African herbal remedies, and, the sister product, Orijin Bitters, is a beverage with higher alcohol content. In that sense, Diageo has created a brand that plays on the culture and tradition of a major local market--one that evokes a sense of familiarity and comfort for its consumers.  However, this brand comes in contemporary and premium packaging and, because it is backed by a multinational, it is free of the safety concerns that appear to plague local players producing similar beverages.  As a result, Diageo is able to charge a price premium relative to other local herbal drinks.  Providing consumers looking to trade-up with a comfortable and safe access-point to Diageo’s broader portfolio.

 

To read the rest of this white paper, please click here.

Trump and the Future of the GOP

Typically, we don’t spend a lot of time worrying about what the Republican Party is doing. However, this year, the dynamics on the right side of the aisle are beyond interesting. We therefore decided to look at the potential outcomes of the primary and the possible ways the different factions of the Republican coalition could deal with Trump – both at the Convention as well as in November if he becomes the nominee.